It started in 2006 in a small basement in Solna. At first it was only e-commerce with target Facemasks for home use and various accessories. The dream existed to open a real hockey shop and when the old antique shop at Järva Krog in Solna became vacant in 2007, we opened the doors to Hockeygear. The timing was just when the composite Sticks started to arrive and Jofa was still the biggest in protection and helmets. The brands we sold were BAUER, CCM, Graf, Jofa, Reebok and Warrior. We bought the best grinding machine from Prosharp and quickly learned how to grind profiles. Right from the start, we invested in quality in order to gain long-term trust from the customers, who in many cases are difficult to flirt with. We didn't have a range that could measure up to the competition, but with personal commitment and determination, we managed to build a foundation that got us to where we are today. Skates have always been the most important category for us and that's where we put a tremendous amount of work into maintaining the highest level of competence in the industry. We know that the skates are the most important part of a hockey Player's equipment, no matter what level you play at.
After 10 years, we outgrew our store premises and moved 500 meters to a larger premises where we also had room for a shooting ramp so customers can test Sticks. We still offer the best possible service and a commitment to each customer. Service and quality are the watchwords. We love what we do and constantly want to improve. For us, Hockey is a passion for training, matches, community and not least for a lifestyle. We are proud of what we do and what we offer, but we are never satisfied. We know that the line between winning and losing is very thin and we know that we can make a difference in your hockey career. Whether you're a beginner, a budding pro or a seasoned veteran, you deserve the best. Everyone on our staff plays hockey and is trained in the products we sell. They help you and guide you, but you yourself make the decision as your own feeling is the most important thing! Your feeling when you put on the skates, helmet, gloves or shoot is what determines which model you buy. We guide and offer advice. We use all the technical aids available to make it easier for you so that you feel confident in your choice. Like you, we want to feel safe with all purchases. We don't sell anything we can't stand for. We hope you tell everyone you know when you are satisfied with us and that you get back to us if we have failed in something. We are here for you!
Mr. Hockey gear